“St. Valentines Day Sales…No, not really”


Assalam Aleikum everyone,

In this post I want to express my opinion regarding the business managed by Muslims and to share the Islamic rulings regarding selling items, promotions sales and etc. during St. Valentine's Day.

 As some of you have noticed, a good number of Muslim companies  online tend to conduct sales and discounts promotions dedicated to St. Valentines Day in attempt to attract more customers and increase their profit. Hmm...But is it actually the right thing to do? Since Muslims are not supposed to celebrate St. Valentine's Day, is it okay to create promotions in attempt to increase the sales? Is it haram act since it seems like we are trying to imitate non-Muslims by doing that? Before writing this blog post, all of those questions came up to my mind and when I found the answers, I though it is important to share it with everyone. In my opinion, creating sales and promotions because it's a Valentines Day is just like celebrating it. When you encourage people to buy your products for less because you offer Valentine’s Day discounts, you are imitating kuffars (disbelievers). It was narrated that Ibn ‘Umar said, “Whoever imitates people is one of them”(Narrated by Abu Dawood, al-Libaas, 3512. Al-Albaani said in Saheeh Abi Dawood, (it is) hasan saheeh. No. 3401). According to the islamqa.info (Islam: Question and Answer), which is highly trusted website in terms of Shari’a law and Islamic knowledge, they have a legitimate answer regarding this subject. Based on the answer on question whether or not it is “permissible for him to sell gifts that have to do with kaafir festivals?” and the statements issued by the Islamic scholars, it is, indeed, not permissible in Islam to offer special discounts and prizes with regard to these non-Muslim celebrations. It is not permissible for us to cooperate with non-Muslims in their celebrations and festivities and it is a fact. If we are standing out of the crowd by doing that, that it totally okay and there is nothing wrong with that because if you think about that, who are we trying to please eventually? People? or the Creator? The business will not fail just because you are not offering discounts during these days, but what might fail is your connection to God. After reading numerous posts and promotions coming from my Muslim sisters, I felt very concerned for my Ummah. I understand that maybe some Muslims are not aware of existence of such statement and think that it’s an innocent act they are doing, but that is the reason why I wrote this blog post. The way I came to Islam was through questioning every single detail. So, I found it important to find an answer regarding this subject and to inform my sisters in faith as well as other Muslims.

To conclude this intense, but in sha Allah informative post, I want to say that I started this business with a main goal of pleasing Allah subhan wa taala and to receive His blessings in whatever I am doing; therefore, I will try my best to use the Shari’a law and Islamic knowledge and teachings of our Prophet (peace and blessings be upon him) in order to conduct the whole process in a Halal way in sha Allah so that everyone could benefit from it.

 I wish everyone a blessed coming week and loads of positivity.

May Allah guide us to the straight path and protect us from forbidden things and evil.